Succeed with your product development 


low environ-

mental impact

The development of new products is an exiting process that demands room for exploration of new thoughts and ideas, but also a structured approach that ensures a successful result and a healthy business case. My experience with developing new products from idea to a production ready design helps you ensure progress and a product assortment that sells.

In my approach to the innovation process, you will find tools that ensure rapid progression and quality in all step. I am passionate about working with innovation and take responsibility to ensure that the projects get to the finish line safely.

So, whether you are looking for input and solutions to technical challenges of you exiting products, design proposals for new products or assistance to construction and CAD-modelling of product components I have the expertise to help you forward.

Learn more about my approach to the product development here.

Circular design

When developing and using new products we must strive that the materials and the energy that we use are part of circular and renewable processes. I work from a set of circular design principles that are to ensure products with high durability, which can be part of new contemporary products, when they have served their original purpose.    

Strong hand sketching skills help create quick visualisations of product ideas & design. Design sketches are an important tool in the early development process and helps set direction and vision for your project. 

Design- & funktionskoncepter

Med stærke skitseringsevner skabes hurtige visualiseringer af produktideer & designs. Designskitser er et vigtigt værktøj i den tidlige udviklingsfase og hjælper til at sætte retning og visioner for dit projekt.

Bruger interviews.jpg

Understanding and designing to meet end users' expectation is key to the success of your product. I help facilitate activities that reveal new insights to customers preferences and offer strategic advise on marked positioning of your new product.    

passion for engineering,

design & nature

My product development toolbox consists of analytical- and creative methods that can help you create sustainable, beautiful, and functional products based on a powerful design strategy.

The competitive solution meets the needs and expectations of the target group, can be produced effectively, and holds an appealing design. In my approach to the innovation process, you will find tools that ensure quality in all step as well as a strong business case.

+45 31328269

Nørre Snedevej 9
8700 Horsens

Busk Innovation - All rights reserved

Mads Busk Larsen

Industrial Designer